.About

We design, deliver and optimise market-leading customer experiences

Absurdism

Life is full of Absurdity

“Absurdism” is the philosophy that the human condition is inherently meaningless, confusing, and contradictory.

This philosophy can be applied to the design of user experiences. Consultants often have to make trade-offs between what users want and what is possible given the constraints of technology and market demands.

Absurd work smarter to bridge the gap between users and businesses by creating products that are easy to use and efficient. By embracing the Absurd, we have the freedom to create impactful experiences and services that are more meaningful for users, by aligning them with their needs and goals.

See our case studies

Values we stand by

Trust

Doing the right things and doing them right is the foundation that Absurd was built upon.
We maintain our integrity, sell out for no-one, and sleep well.