About Us

"For most of us design is invisible, until it fails"

Strategy, design and engineering; a handshake, not a handover.

A team of experts focussed on detail, craft and the quality needed to “build the right things and build things right”.

With years of experience in and around Production Teams our founders saw first hand that Strategists, Designers and Engineers worked best together, in an integrated development lifecycle.

They launched Absurd in 2016 to remove bloated development silos and bridge the void created by the wave of acquisitions; a gaping hole in the vendor capabilities needed by clients to launch enterprise Products and Services across the full stack.


Design Strategy

Understanding audience traits and market contexts to deliver customer experience visions aligned with human behaviour.

  • Personas
  • Customer touchpoint mapping
  • Service vision & strategy
  • Service brief
  • Design principles

Product & Service Design

Aligning processes and products to the design strategy, to deliver against goals in the most intuitive manners.

  • Service blueprints
  • Product concepts
  • IA/Wireframes
  • Screen designs
  • Prototypes


Developing enterprise-level products and platforms against the design vision.

  • Technical Consultancy
  • Feasibility and PoC builds
  • CMS implementation
  • Infrastructure setup and hosting
  • Maintenance & SLAs

Our experience

Brands we've helped

Our Founders

Oli Taylor

Responsible for Experience Design and Product Strategy.

With a well-versed background in User Experience, Oli has led the design output of projects across the globe, from the States through to the Middle East.

Previous clients include Mastercard, Vodafone, McLaren and Deutsche Bank.

Oliver Bailey

Responsible for Client Services and Commercials.

Ollie has worked with some of the most prestigious agencies in the UK leading global accounts and projects.

Previous clients have included Red Bull, Co-operative Group and Santander.

Sam Gooch

Responsible for our Technical Output.

Sam is a .NET specialist and has worked on enterprise projects for some of the UK's largest brands.

Previous clients have included Oxfam, Chester Zoo and Amnesty International.