Strategic design and engineering

"A handshake, not a handover"

This is Absurd.

And this is what we do.

We are an independent digital design agency, but that's only half the story. Actually, it's a quarter of the story. Integrated and multi-disciplinary, we help our clients identify, explore and develop exciting new products and services.


Problem Solving

Design Strategy

Understanding audience traits and market contexts to deliver customer experience visions aligned with human behaviour.

  • Personas
  • Customer touchpoint mapping
  • Service vision & strategy
  • Service brief
  • Design principles

Product & Service Design

Aligning processes and products to the design strategy, to deliver against goals in the most intuitive manners.

  • Service blueprints
  • Product concepts
  • IA/Wireframes
  • Screen designs
  • Prototypes


Developing enterprise-level products and platforms against the design vision.

  • Technical Consultancy
  • Feasibility and PoC builds
  • CMS implementation
  • Infrastructure setup and hosting
  • Maintenance & SLAs
  • Umbraco development
  • Sitecore development

Our experience

Brands we've helped