Thinking Out Loud

"Straight from the horse's mouth"
Oli Taylor Co-Founder, Absurd

White Goods Campaign

Today we launched the White Goods campaign for Electrical Safety First.

This is Absurd...

We have been producing a variety of content for Electrical Safety since last year.

We started the year with a full 12-month plan which allowed for planned content around events, seasonality and planned campaign commitments. We also planned contingency for responsive content - when something happens that we need to cover.

When the tragic fire broke out at Grenfell Tower, all plans stopped.

When it was confirmed that it was a Fridge that started the Grenfell Tower fire, Electrical Safety First asked us what we could deliver in 3 days to minimise the risks of using white goods in households.

The answer was a microsite and video content that facilitates users to be safer with their White Goods. Users can search for the latest product recalls and find the details on how to register their products as well as finding information on maintaining white goods to minimise the risk of fire.

It’s been a long 3 days, but last night we launched whitegoodsafety.com.