Absurd's Redesign of Brother's E-commerce Platform Boosts Sales and Engagement
The result of Absurd's work was a redesigned e-commerce platform that provided a more effective and efficient way for customers to shop on the Brother websites, resulting in increased sales and customer engagement. The new platform incorporated the opportunities identified in the audit phase and implemented a more content design-led approach to improve the overall customer experience. The improved navigation and cross-selling opportunities provided a seamless user experience, encouraging customers to spend more time on the site and increasing sales. The reimagined platform also included personalised content, enhancing the customer experience and improving engagement. Overall, Absurd's redesign of Brother's e-commerce platform was a success, achieving the goal of improving the customer experience and increasing sales.