Using a variety of qualitative and quantitative techniques, research is at the heart of our design process.
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Absurd's Researchers and Strategists are at the core of our design process; uncovering the insights that ensure we know who we are designing for, the problems we are solving and why they exist.
Throughout our design process we work closely with our clients and their stakeholder groups to create the ideal customer experience and product roadmap.
Our experiment-led design process means we test our designs and ideas early and often; from initial conception through to production ready designs and user stories.
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Through various research methodologies we provide valuable insights into the needs, goals, behaviours and pain points of your customers.
With innovative new ideas grounded in insight and user testing we can define the product roadmap with solutions that are proven to solve problems and provide value.
Testing early prototypes in guerrilla settings to lab-based behavioural observations; by reviewing data and feedback from users, we can take an experiment-led approach to improving customer experience and satisfaction.
Cross-platform wireframes and visual designs. By including stakeholders at each design stage we enable them to see the development of the process end to end.
A Global Pharmaceutical Manufacturer needed to identify opportunities for their sales team to engage with clinicians at the right time and in a compliant manner.
Absurd's rapid-scale solution for Cignpost secured UK Government endorsement and became the UK's largest Covid-19 testing provider.
We love to talk, meet new people and learn about their specific challenges. Whether you have a project requirement or are just exploring your options, leave your details and one of our co-founders will be in touch shortly.
