BrotherStrategic Design Leadership
As a global brand with an evolving product and service offering, Brother Europe needed a design partner that could support the evolution of the business; enhancing existing products and designing the new ones.
Servicing 29 territories and 31 languages across Europe, Absurd is the lead design partner for Brother Europe leading their “at your side” programme.
Full stack design partnership
With the platform servicing over 7 million users across Europe per month. It is vital that product experiences serve customers effectively. Working closely with Brother’s product teams we provide consultancy across three core pillars:
• Strategic Design Leadership
• Product & Service Design
• Implementation Consultancy
Strategic Design Leadership
Absurd work with Brother and their customers to define the service journeys and future product roadmaps, planning for the cultural differences and variants in service across the different territories.
Product & Service Design
Absurd leads a programme of product and service design, fulfilling the product roadmap and evolving Brother’s offering in Europe.
Working with Brother’s implementation partners, Absurd provides technical consultancy in the form of Front-end Development and Technical Specifications to ensure the design vision is implemented as intended.