CycleStoreStrategy & Consultancy
Absurd have been retained by CycleStore since 2015 to lead and manage their digital strategy.
They are now the UK's fastest growing online bicycle retailer.
Absurd were initially appointed to review CycleStore's challenges and provide direction for driving sales and increasing revenue.
After recognising weaknesses in the traffic mix, Absurd appointed a number of specialist media agencies on behalf of CycleStore to increase traffic and revenue. This involved trialling new channels, optimising existing channels and moving into new overseas territories.
Having helped CycleStore navigate supplier procurement and management, Absurd now own responsibility for ensuring all of CycleStore's channels work effectively and drive growth whilst maintaining a target Cost of Sale.
The results are in
Since working with CycleStore we have seen significant YoY results. We are now supporting CycleStore with their next phase of growth.
089%Increase in revenue
037%Reduction in Cost of Sale