Electrical Safety FirstContent Strategy & Production
Influencing behavioural change
Absurd works with Electrical Safety First to plan and deliver their ongoing content and digital campaigns.
Our creative team plan and produce content in conjunction with Electrical Safety First's marcomms calendar, as well as reactive content and campaigns in response to current affairs. Our content plan enables ESF to reach their audiences at relevant times of the year.
Our plans had to change when the tragic fire broke out at Grenfell Tower.
When it was confirmed that it was a Fridge that started the Grenfell Tower fire, Electrical Safety First had to respond quickly and needed content to support their message. Our answer was a microsite and video content that highlighted key messages.
Users can search for the latest product recalls and find the details on how to register their products as well as finding information on maintaining white goods to minimise the risk of fire.
Seasonal messages to raise awareness
We used the Queen's birthday to share the message about electrical safety when planning parties.
Our royal look a like helped us to drive up conversation across social media platform and more importantly raise awareness of ESF and the great messages they are advocating.