WALO InternationalGlobal Strategy
Supporting an evolving global business
As industry leaders across Dam & Landfill Construction and Ultra High Performance Concrete, WALO are one of the largest privately owned companies in Switzerland.
Appointed in early 2017, Absurd were tasked with auditing WALO's existing digital estate before defining a digital roadmap to support their rollout into new geographic territories.
Preparing a Digital Strategy
Following workshops with WALO to understand their business goals, we research the market landscape and gather insights around their audience to inform a cohesive digital strategy.
We are now undertaking a 2 year project, delivering the development roadmap for WALO's online presence across the globe.