Service Design

Creating Exceptional User Experiences Through Insightful Service Design

Deeply understand your customers' needs, pain points, and desires, we craft seamless and engaging journeys that leave a lasting impact that can elevate your business above the competition.

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"Exceeding Expectations: A Journey of Skill, Commitment, and Perseverance"

"It's been an absolute pleasure working with you on this project and we're so grateful for your hard work, skill, commitment and perseverance while we get such a big piece of work over the line and live to our amazing community"
Matt Dye
Head of Ecommerce, Lucy & Yak

"We consider them not just a partner but a valued extension of our team"

"Their team seamlessly integrated with ours, making us feel like they were an extended part of our company. Their dedication, expertise, and passion for our projects always elevated our digital presence beyond expectations."
Helen Holmes
Head of European Digital, Brother
Why service design for your business?

Service design can allow you to grow and scale

Customer-Centric Experiences

ensuring that products and services are tailored to meet their specific needs, desires, and pain points. By understanding and empathising with customers, businesses can create delightful experiences that foster loyalty and satisfaction.

Creative Competitive Advantage

By exploring new possibilities and challenging conventional approaches, businesses can differentiate themselves from competitors, offering unique and compelling experiences that attract and retain customers.

Measurable Business Impact

A strategic approach that delivers tangible results. By improving customer experiences and streamlining processes, businesses can increase efficiency, reduce costs, and boost customer loyalty, resulting in improved overall performance growth.
Discover How Service Design Can Fuel Your Business Growth
Increase Customer Satisfaction
Creative solutions that gain competitor advantage
Maximise Business Impact data-driven strategies
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Seamless Service Design Journey

How we partner with you for transformative success

Research & Insight
In-depth user research, maps customer journeys, and develops service blueprints.
Design & Ideation
Collaborative workshops, we create innovative concepts and designs.
Implementation & Iteration
Flexible roadmaps, tests prototypes with real users, and continuous improvement.

Let’s work together to engage customers, drive growth, and achieve unparalleled success.

Get in touch now to discuss your project and start your journey.

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Why work with absurd?

We’re a team of experts that use in-depth processes

We understand that service design is not just about creating beautiful interfaces; it's about crafting meaningful journeys for your customers. Our multidisciplinary team of Researchers, Designers, and Technologists are here to collaborate with you, developing strategies that will elevate your business to new heights of success.

Experience That Matters
With years of experience in the field, our team has honed the art of service design. We know how to blend your business needs seamlessly with compelling design and cutting-edge technology to create unrivalled user experiences.
User-Centric Approach
Understanding your customers is at the core of what we do. Through in-depth User Research and Journey Mapping, we gain valuable insights into your target audience's behaviours, pain points, and desires, ensuring we craft services that truly resonate with them.
Flexible and Pragmatic Roadmaps
We don't believe in one-size-fits-all solutions. Our experts will co-design with you to create a clear digital strategy and product vision. The roadmaps we develop are designed to be flexible, allowing for adaptation as your business evolves.
Inclusive Stakeholder Management
Your voice matters, and we want to hear it. We value the input of all stakeholders involved and ensure their involvement throughout the process. By aligning everyone's vision, we deliver outcomes that add value to your business.
Measurable Success
Our approach extends to measuring success. Together, we'll establish concise Key Performance Indicators (KPIs) and actionable targets. Through continuous evaluation, we'll track the impact of our service design on your business goals.

Want to know more?

Oliver has been delivering innovative products and services for over 15 years. Get in touch with him to discuss how we can help.

Successfully completed projects by our team of experts


Expert developers with a passion for innovation


We take great pride in having worked with over client

"Exceptional Partners in Growth: Absurd's Unwavering Support"
"Absurd shared our pain when pressure was on, and I have rarely experienced such a “one team” ethos. I thoroughly recommend Absurd; they were brilliant partners during our period of hyper-growth and ongoing operations."
Robbie King
Chief Operating Officer, Cignpost Diagnostics

Our work

Some of our recent work

User Research
FTSE100 Pharmaceutical Manufacturer

A Global Pharmaceutical Manufacturer needed to identify opportunities for their sales team to engage with clinicians at the right time and in a compliant manner.

User Research
Entain PLC

Unifying global design teams with a common language and a single source of truth

Whether you have a specific brief or are exploring your options, we're here to help.

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