A global pharmaceutical manufacturer faced the challenge of decreasing opportunities to engage with clinicians. When the globe was hit by the Covid-19 pandemic, the problem was only exacerbated.
The organisation's Marketing and Sales teams sought Absurd's assistance in identifying opportunities to improve the way they engaged with clinicians and reprioritise their existing channels, all whilst remaining compliant.
Through a number of research methods, Absurd were able to understand the needs of the stakeholders and clinicians, their behaviours and how they consumed information on a daily basis. Through this activity, Absurd were able to map the current journeys and identify the opportunities for better engagement.
We were then able to prioritise the new opportunities based on investment and impact to form the transformation roadmap.
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