The challenge
Simply Conveyancing is one of the UK's leading conveyancing specialists, supporting buyers, sellers, estate agents and property professionals through the legal process of moving home.
The UK home-moving process is still shaped by disconnected systems, manual administration and fragmented communication. Critical information is often gathered after a sale has been agreed, creating delays, duplicated effort and uncertainty at the point where buyers and sellers most need confidence.
Simply Conveyancing wanted to challenge that model.
The ambition was to create a sale-ready property journey, where sellers could prepare key information earlier in the process and reduce delays once a buyer had been found.
This meant looking beyond a single product or interface. The work needed to address the wider service ecosystem around property transactions, including estate agents, conveyancers, buyers, sellers, property data providers, mortgage stakeholders and compliance services.
Our approach
Absurd was engaged as a service design partner, helping Simply Conveyancing understand where friction existed and what a more connected home-moving journey could look like.
We began by mapping the end-to-end ecosystem, identifying the people, systems, processes and dependencies that influence the speed and success of a property transaction.
Through workshops, stakeholder interviews and journey mapping, we examined how information moved between organisations and where handovers created delay, duplication or operational risk.
This work highlighted opportunities to capture property information earlier, reduce repeated data collection, improve visibility across the transaction and remove unnecessary manual administration.
Rather than treating these as isolated improvements, we developed future-state service blueprints and operating models focused on making properties sale ready before offers were accepted.
Sale-ready
property journey defined
Cross-party
ecosystem mapped
Open data
strategy aligned
Ecosystem design
A significant part of the programme focused on defining how a more connected property ecosystem should operate.
Absurd helped shape integration strategies between Simply Conveyancing, estate agency platforms, Moverly, property data providers, compliance services and internal operational systems.
The aim was to create a smoother flow of information across the home-moving journey, replacing disconnected handovers with clearer, more consistent data exchange.
We also supported the design of technical architecture aligned to emerging industry standards and the Open Property Data framework, helping ensure property information could be shared more consistently across participating organisations.
Service blueprinting
Using the research and ecosystem mapping, we developed service blueprints that visualised customer journeys, internal operational processes, data dependencies, technology touchpoints, third-party integrations and regulatory requirements.
This gave stakeholders a shared view of how the future home-moving experience should work and where investment would have the greatest impact.
The blueprint made the complexity visible, allowing teams to prioritise changes that could improve transaction speed, reduce administration and create greater certainty for buyers and sellers.
Results
The programme gave Simply Conveyancing a clear roadmap for modernising the home-moving journey.
By focusing on sale-ready properties, earlier data collection and stronger integration between industry stakeholders, the organisation gained a practical framework for reducing delays and improving transaction efficiency.
The work also positioned Simply Conveyancing to take advantage of wider industry initiatives around standardised property data, interoperability and more connected transaction services.
The opportunity was not to digitise the same fragmented process. It was to redesign how the whole property transaction ecosystem works.
Outcomes
The engagement transformed a complex conveyancing challenge into a strategic opportunity.
Instead of optimising individual touchpoints, the programme reimagined how information, people and technology work together throughout the home-moving process.
The result was a clearer vision for faster transactions, improved customer experiences and a more connected property ecosystem capable of supporting the future of conveyancing.
