Umbro.com
A global brand platform delivered with the structure, flexibility and delivery discipline needed to support multiple markets.
One partner. Multiple markets.
Umbraco Gold Partner
An Umbraco partner built for performance, not just delivery.
We design, build and support Umbraco platforms that perform in the real world. From complex builds to long-term optimisation, we focus on what matters; stability, scalability and measurable results.
Trusted by
Strategy through to delivery
From discovery and service design to delivery, optimisation, and long-term support.
Complex platform experience
Trusted on multilingual, multi-market, integrated Umbraco platforms where reliability matters.
Senior partner team
A UK-based team that works closely with your stakeholders and takes ownership of the platform.
Shape the right platform first
Clarity before delivery
Strong platforms don’t start with build. They start with understanding. We work with teams to define the problem, shape the product and create a clear path forward — aligning user needs, business goals and technical constraints before development begins.
This reduces risk, avoids wasted effort and sets delivery up to succeed.
Build, improve and stay supported
Think of us as your ongoing product team…
Some teams need a new platform. Others need a partner to take ownership of the one they already have.
We do both; acting as your ongoing product partner, shaping, improving and supporting the platform long after launch.
Why teams choose us
Strategic enough to shape it. Technical enough to ship it.
The value of a strong Umbraco partner is not just technical competence. It is the ability to understand the service, guide decisions, deliver confidently, and stay accountable once the platform is live.
15+ years delivering Umbraco across ambitious, high-stakes digital platforms.
Supporting organisations operating in 34 countries.
UK-based team with Umbraco MVP expertise.
Gold Partner status backed by real delivery experience.
Active in the Umbraco community, including hosting Manchester meetups.
A partner that can think strategically and deliver technically.
What we do
Support for the whole Umbraco journey.
We work across the decisions before delivery, the build itself, and the long tail of optimisation, support and change that follows.
Discovery, strategy and planning
Clarify priorities, shape the roadmap, and make better platform decisions earlier.
Design and user experience
Journeys, interfaces, and service patterns that make the platform easier to use.
Umbraco builds and rebuilds
New sites, replatforms, and modernising the foundations properly.
Integrations and commerce
Connecting Umbraco to business systems, data sources, and buying journeys without creating fragility.
Performance, optimisation and SEO
Improving speed, technical quality, discoverability, and platform health over time.
Support, upgrades and retained delivery
Stay supported after launch with a partner that can evolve the platform as your needs change.
Current partnerships
Trusted on platforms that need to perform.
We are most useful where the stakes are higher: complex estates, integrated journeys, large audiences, and teams that need a partner who can stay close to the work.
CitySuites
A long-term partnership focused on reliability, performance and a smoother digital experience across a commercially important platform.
A 7+ year relationship
ExpressTest
A mission-critical platform launched at pace, with secure, scalable delivery that handled huge demand under real pressure.
£400m in sales through Umbraco Commerce
“We consider them not just a partner but a valued extension of our team”
“Their team seamlessly integrated with ours, making us feel like they were an extended part of our company. Their dedication, expertise, and passion for our projects always elevated our digital presence beyond expectations.”
Helen Holmes
Head of Digital, Brother Europe
Start the conversation
Tell us what you are trying to build or improve.
Whether you need a new Umbraco build, a better delivery partner, or support for the platform you already have, we can help you work out the next step.
Contact Channels
New business
newbusiness@thisisabsurd.comBest for new projects, platform reviews, and Umbraco partnership conversations.
Call us
+44 (0) 161 713 0430Speak directly with the studio about your platform, roadmap, or delivery needs.
Offices
Manchester, UK
Camellia House
Water Lane
Wilmslow
SK9 5BB
United Kingdom
Florida, US
2295 S. Hiawassee Rd
FL32835
United States