The strongest teams combine experience, curiosity and trust - helping clients navigate complexity, ask better questions and build experiences that genuinely move things forward.
Who we are comes from the way we work every day. The clients we choose to partner with. The standards we hold ourselves to. The way we communicate, collaborate and support each other through complex work.
Over time, that’s created a close-knit team of thoughtful people who care deeply about doing meaningful work well.
Our studio
Founded in 2016 by Oli Taylor and Oliver Bailey, Absurd was built around a simple belief: focus on building the right things, then build them properly. Today, we’re a multidisciplinary studio of strategists, designers, developers and product specialists helping organisations deliver ambitious digital products and services with clarity, momentum and long-term thinking.
Our independence allows us to stay close to the work, move quickly and make pragmatic decisions without unnecessary layers or process. While others are still finalising contracts, we’re often already helping teams shape solutions, solve problems and make meaningful progress.
Client Strategy
Oliver works closely with leadership teams to shape complex digital products and services, helping organisations navigate uncertainty, challenge assumptions early and make better strategic decisions as products evolve.
With experience leading large-scale delivery across regulated industries, Oliver focuses on bringing clarity, momentum and commercial thinking to ambitious digital initiatives.
Product & Experience
Oli leads product strategy, design and experience across the business, helping organisations translate complex requirements into thoughtful, commercially effective digital experiences.
With a strong focus on usability, systems thinking and long-term product evolution, Oli works closely with teams to create experiences that are clear, scalable and built to last.
Our approach
We spend time understanding what matters before we rush into delivery, so teams can make better decisions earlier.
Independence means we can get close to the work quickly, mobilise the right people and keep momentum.
The same people who shape the thinking stay close through delivery, helping clients navigate trade-offs with clarity, confidence and pragmatism.
Most of our work continues long after launch, improving platforms, evolving services and supporting teams as their needs change.
People
Strong teams aren’t built through process. They’re built through trust, shared experiences and people who enjoy working together.
We’ve spent years creating an environment where talented people can collaborate openly, challenge ideas respectfully and support one another through the highs and lows of complex delivery. It’s one of the reasons many of our team members, clients and partners stay with us for years.
