Services built around people, performance and growth.
Absurd combines strategy, design, product thinking and technology to turn complex challenges into better products, services and results.
Trusted by
The right expertise for the work in front of you.
Bring us in to clarify a challenge, shape a better experience, lead a product forward or build the platform underneath it. Each discipline stands alone; together, they keep the work connected from first question to long-term improvement.
Strategy & Service Design
Understanding complex problems to identify the right opportunities, and create a practical roadmap for change.
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UX & Product Design
Turning customer insight into clear journeys, useful interfaces and product experiences that perform.
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Product Leadership & Optimisation
Practical product leadership, prioritisation and optimisation capability to teams that need to turn ambition into sustained progress.
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Software & Platform Development
Developing and managing reliable software, platforms and integrations that support real customer and operational needs.
Explore the service →From the first question to what happens next.
Strong digital products do not stop at a launch plan. Research informs strategy; strategy gives design a purpose; design and engineering make it real; product leadership keeps it improving. We can join at any stage, then bring in the adjacent expertise when it will make the work stronger.
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Research
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Strategy
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Design
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Build
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Optimise
Since 2016
Experience built across a decade of delivery.
One senior team
Product, design and engineering expertise together.
Complex by nature
Comfortable where customer, business and technical needs meet.
Built to stay
Long-term partnerships that continue beyond launch.
Trusted with high-value products and services.
We work within real commercial, operational and technical constraints, focusing on the work that will genuinely move things forward.
Much of our work grows through long-term relationships, supporting teams as products, services and priorities evolve.
Work that started with a hard question.
Entain PLC
Aligning 30+ brands through a global design operating model
How Absurd helped Entain align four global design teams, standardise workflows and create a shared operating model for product design across 30+ brands.
tado°
Turning complexity into confidence for tado° customers
How Absurd used research, UX strategy and information architecture to help customers navigate a complex smart home product ecosystem with confidence.
Calisen
Supporting digital transformation within the UK's energy infrastructure sector
How Absurd partnered with Calisen to improve digital experiences, support customer engagement and create a stronger foundation for future digital products.
The product capability you need, without the cost and risk of building it all at once.
We bring senior product leadership and delivery capability into the team when momentum matters. From making a complex roadmap usable to leading an improvement programme, we help create the focus to move forward.
