A studio that bridges the gaps between complex problem solving, innovative UX/UI design and scalable software development.

8 years
£450m
34

Working with some of the world's largest brands since 2016.

Revenue generated through our Umbraco solutions to date.

Our client base is global, we've worked on projects in 34 countries to date.

7 years

Working with some of the world's largest brands since 2016.

£450m

Revenue generated through our products and services last year.

34

Our client base is global, we've worked on projects in 34 countries to date.

Where did 'Absurd' come from?

We find inspiration in the concept of ‘Absurdism’ - a philosophical theory which suggests that the universe is irrational and inherently meaningless. There is a clash between the desire for order and the chaotic reality of the world. Instead of viewing this clash as a source of despair, we see it as an opportunity for creativity and innovation.

The digital landscape today mirrors this clash. It's a complex, often confusing ecosystem where user needs, technological capabilities, and business goals often appear to conflict. Navigating this environment can feel contradictory, chaotic, and without a clear path forward.

This is where Absurd comes in.

Just as Absurdism embraces the oddities of existence, at Absurd, we lean into the contradictions and complexities of the digital world. We make sense of the seemingly nonsensical by bridging the gap between user expectations and the limitations of technology, between creative visions and market demands. We navigate the irrational digital universe with informed strategies and intuitive designs, drawing order from chaos, meaning from confusion, and value from the void.

We understand that the journey to creating a great product can seem daunting, so we guide our clients through this convoluted process with transparency, empathy, and relentless commitment. To us, embracing the Absurd is not about surrendering to chaos, but about finding new ways to thrive amidst it.

Lucy&Yak

"It's been an absolute pleasure working with you on this project and we're so grateful for your hard work, skill, commitment and perseverance while we get such a big piece of work over the line and live to our amazing community."

Matt Dye

Head of Ecommerce, Lucy & Yak

Campfire

"We didn't know how to ask for what we wanted and you have shown us what we want without us asking - Well done"

Jen Barber

Head of Research, Campfire

Cignpost Diagnostics

"Absurd shared our pain when pressure was on, and I have rarely experienced such a “one team” ethos. I thoroughly recommend Absurd; they were brilliant partners during our period of hyper-growth and ongoing operations."

Robbie King

Chief Operating Officer, Cignpost Diagnostics