0.1 second improvement in your website's loading time can boost conversions by 8%

Chloe Daly



November 21, 2023

The significance of website optimisation cannot be overstated. Consider this: a slight 0.1-second improvement in your website's loading time can result in an impressive 8% increase in conversions. It's a small tweak with substantial outcomes.

This isn't just a theory; major industry players have witnessed notable growth by prioritising website speed. Walmart, for instance, saw a 2% increase in conversions for every 1-second improvement in page load time. Similarly, COOK boosted conversions by 7% with a mere 0.85-second reduction in page load time. Even a seemingly modest enhancement, like Mobify's 100ms homepage load time improvement, led to a 1.11% increase in conversion.

At Absurd, our dedicated technical team employs proven methods to optimise websites, ensuring they operate at peak performance:

Advanced Caching: Efficiently storing data to reduce server requests.

Advanced caching entails strategically storing frequently accessed data in a temporary location, reducing the necessity for repeated server requests. By doing so, the website can retrieve information more swiftly, enhancing overall loading times. This optimisation method ensures that users experience faster and more responsive interactions, contributing to a positive user experience.

Image Optimisation: Compressing images for faster loading without compromising quality.

Image optimisation is a critical aspect of enhancing website performance. Through compression techniques, we aim to reduce the file size of images without compromising their visual quality. This not only accelerates page loading times but also minimises bandwidth usage. By prioritising faster loading without sacrificing image quality, we create a seamless and efficient visual experience for users.

Code Minification: Streamlining HTML, CSS, and JS files for smaller, faster loading.

Code minification involves streamlining HTML, CSS, and JavaScript files by removing unnecessary characters, spaces, and lines of code. This results in leaner files that can be transmitted and loaded more quickly by browsers. A leaner codebase contributes to a faster-loading experience for users, especially on devices with limited bandwidth or slower internet connections.

CDN Integration: Globally distributing content for quicker user access.

Content Delivery Network (CDN) integration is a strategic approach to globally distributing website content. By leveraging a network of servers located in various geographical locations, a CDN reduces the physical distance between the user and the server, leading to enhanced user access speed. This is particularly advantageous for businesses with a global audience, ensuring consistent performance regardless of the user's location.

Regular Audits: Continuously monitoring and optimising for sustained peak performance.

Regular audits involve continuous monitoring and evaluation of a website's performance. This encompasses scrutinising various aspects such as server response times, page loading speeds, and overall user experience. Through regular audits, we identify potential bottlenecks, optimise existing elements, and implement improvements to ensure sustained peak performance. This proactive approach allows us to stay ahead of potential issues and maintain an optimised digital presence over time.

Our team at Absurd is here to help. Reach out to us at hello@absurd.co.uk, Small changes, big results!

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