Author:
Ollie Bailey
Published:
Commercially, pitches can be a nuisance; we have to take team members off paid projects, often at short notice, and there’s the obvious risk of no return. But that’s a challenge as agency leaders we plan for - no matter how many blog posts or industry figures advise against pitches, it’s not a process that looks like it will end any time soon.
So we embrace it, and enjoy it.
Firstly, there are a number of benefits of a pitch for our agency:
Before we agree to participate in a process, there is the usual qualification criteria we follow (budget, timescales, number of agencies participating etc.). However one of the most important factors for our team is the decision-making criteria being used to appoint a partner.
If you're looking for a proposed solution to their pitch brief as part of our response, whether that’s design, technical architecture or other recommendations, we won't usually respond.
As a strategic agency, we help our clients understand the problem with their challenges through various research methods. Only then do we get into concepts, solution design, user testing etc. A process that if done correctly, is likely to take longer than the average pitch turnaround time.
Asking to see a solution up-front means you’d be basing your decision on something that isn’t a fair representation of our capabilities. An agency doesn’t have the answers but what it does have is the expertise to get to the answers.
We do appreciate the flip side; you are making an investment into an agency financially, emotionally and personally; you need reassurances and you want to know that you are appointing a competent agency that will deliver quality.
At Absurd we believe an agency appointment should be made on three pillars; experience, approach and chemistry.
We know pitches are part of our world and that’s why there’s no point shying away from them or viewing them negatively. It’s up to an agency to qualify an opportunity and work out if it’s for them, but asking for the right kind of response will set up the relationship on the right footing for moving forward.
Our expert teams are eager to collaborate, design, and develop solutions tailored to your unique challenges. Let's create a strategy that drives results and growth.
Talk to usFill in the form and we will get back to you as soon as possible
Author:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Published:
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Our expert teams are eager to collaborate, design, and develop solutions tailored to your unique challenges. Let's create a strategy that drives results and growth.
Talk to us