Technical SEO involves making sure your website is crawlable and indexable; in short it’s about making sure your website is optimised for search engines. 

But what can you expect from a Technical SEO partner?

Audits - This involves checking your website for things like crawlability, indexability, mobile-friendliness, and security. Regular audits are important because algorithm changes can shift the importance of certain aspects of your website in terms of how it is crawled and ranked. Content can also impact a site if it is changed frequently.

1. Technical issues identified - If there are any technical issues that are affecting your website’s ranking, your Technical SEO partner will help to identify and fix them. Sometimes the fix may require Developer support; at Absurd the role of the Technical SEO partner in this instance is to write the specifications including user stories and acceptance criteria.
2. Recommendations - Your Technical SEO partner will also make recommendations for improvements based on their findings. These recommendations may include things like changing your website’s structure, improving loading speed or improving your structured data.

A good Technical SEO partner is essential to growing your online platform. If you are investing in content and PR with a view to generating good offsite visibility and backlinks, you are wasting some of this opportunity by not having your platform fully optimised.

How should you measure impact from technical SEO?

There are top line KPIs that technical SEO will contribute to such as traffic, rankings and conversions, but a good Technical SEO partner will be able to attribute results to any changes they make because they’re usually solving a specific problem.

For example if a page isn’t being indexed, a Technical SEO partner could fix this and attribute the new traffic back to conversions showing the full impact being provided.

What should you look for in a good Technical Partner?

Experience - a lot of SEO is learnt by doing; the search engines don’t give everything away, so look for a partner that has lots of experience - the more scale and complexity the better.

• Follows trends - change is frequent in the world of SEO; look for a partner that keeps their finger on the pulse and understands what the new changes can mean for you.

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Absurd provides technical SEO consultancy to some of the largest organisations in the world. If you’d like to discuss how we can help you and your organisation, get in touch.

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