The team behind Morning Mindset are passionate about enriching peoples lives through dedicated morning routines. With a wealth of experience in helping individuals to improve their wellbeing through managing their mindsets, Morning Mindset wanted to bring to market a new product for the masses.
To bring the new product to market the start-up needed to understand their target user base; their needs, pain points and features they were missing from existing wellbeing products and services.
We recognised that in order to realistically create new habits in users, the service needed to cater for their individual needs; their availability, commitment levels, interests and goals.
Absurd's task was to design and build the product; a mobile app that packaged up Morning Mindset's content and provided the tools for users to benefit from personalised routines.
Morning Mindset can now reach a much wider audience.
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