Using a variety of qualitative and quantitative techniques, research is at the heart of our design process.

Absurd's Researchers and Strategists are at the core of our design process; uncovering the insights that ensure we know who we are designing for, the problems we are solving and why they exist.

Throughout our design process we work closely with our clients and their stakeholder groups to create the ideal customer experience and product roadmap.

Our experiment-led design process means we test our designs and ideas early and often; from initial conception through to production ready designs 
and user stories.

  • UX Research
  • User Experience Strategy
  • Design Systems
  • Wireframing and Prototyping
  • Visual Design
  • Responsive & Mobile Design
  • Interaction Design
  • Usability Testing
  • Accessibility Design
  • Continuous Improvement

Our Stack

Frameworks & services:

We help you to

Discover insights about your customers

Through various research methodologies we provide valuable insights into the needs, goals, behaviours and pain points of your customers.

Define & Ideate

With innovative new ideas grounded in insight and user testing we can define the product roadmap with solutions that are proven to solve problems and provide value.

Test your products with real users

Testing early prototypes in guerrilla settings to lab-based behavioural observations; by reviewing data and feedback from users, we can take an experiment-led approach to improving customer experience and satisfaction.

Create production ready designs

Cross-platform wireframes and visual designs. By including stakeholders at each design stage we enable them to see the development of the process end to end.

Want to know more?

Oliver has been delivering innovative products and services for over 15 years. Get in touch with him to discuss how we can help.

Successfully completed projects by our team of experts


Expert developers with a passion for innovation


We take great pride in having worked with over client

Our clients

We’ve teamed up with some great people over the years

Our track record of trusted partners and clients

Related work

Where we've delivered before.

1. Persona Design
FTSE100 Pharmaceutical Manufacturer

A Global Pharmaceutical Manufacturer needed to identify opportunities for their sales team to engage with clinicians at the right time and in a compliant manner.

1. Umbraco 9 CMS

Absurd's rapid-scale solution for Cignpost secured UK Government endorsement and became the UK's largest Covid-19 testing provider.

Get in touch

We love to talk, meet new people and learn about their specific challenges. Whether you have a project requirement or are just exploring your options, leave your details and one of our co-founders will be in touch shortly.

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