About Absurd
At Absurd, we help organisations solve complex problems through strategic design, product thinking and software development.
We work with ambitious businesses to create digital products, improve customer experiences and unlock measurable commercial value.
Our clients range from fast-growing businesses to large enterprises, and our work spans strategy, service design, UX, software engineering, experimentation and optimisation.
We're looking for a commercially minded Business Development Manager to help us build awareness, create opportunities and accelerate growth across the UK.
The Role
This is a hybrid role combining account-based marketing, outbound business development and growth marketing.
You'll be responsible for identifying high-value target accounts, creating campaigns that engage decision-makers and generating qualified opportunities for our leadership team.
You'll own the entire top-of-funnel process, from account selection and messaging through to campaign execution, reporting and opportunity handover.
What You'll Do
- Develop and execute account-based marketing strategies targeting key sectors and organisations
- Build and manage target account lists using data and market insight
- Research decision-makers and identify buying triggers
- Create and manage multi-channel outreach campaigns across email, LinkedIn, events and partnerships
- Write and refine campaign messaging, outreach sequences and supporting content
- Manage outbound and CRM platforms to ensure accurate reporting and pipeline visibility
- Coordinate webinars, events and thought leadership initiatives
- Track campaign performance and continuously optimise messaging, channels and targeting
- Qualify opportunities and coordinate discovery sessions with the leadership team
- Work closely with strategy, design and engineering teams to develop propositions and case studies
What We're Looking For
- Experience in account-based marketing, growth marketing, business development or demand generation within a digital agency, consultancy or technology business
- Strong understanding of outbound prospecting and multi-channel campaigns
- Experience using CRM, sales engagement and prospecting tools
- Excellent writing and communication skills
- Strong commercial awareness and the ability to understand complex business challenges
- Highly organised and comfortable working independently
- A data-driven mindset with experience measuring campaign performance and pipeline impact
Bonus Points For
- Experience selling or marketing digital products, software development, UX or transformation services
- An existing network within digital, product or technology communities
Success Looks Like
- A predictable pipeline of qualified opportunities
- Increased awareness of Absurd among target accounts
- Improved engagement with decision-makers
- Measurable contribution to new business revenue
If you enjoy combining strategy, creativity and commercial thinking to drive growth, we'd love to hear from you.