Commerce built around the way you sell.
Bring content, buying journeys and business systems together with Umbraco Commerce. Absurd designs and develops stores, booking experiences and integrations as an Umbraco Gold Partner.
A connected experience, from discovery to order.
Umbraco Commerce is the official ecommerce add-on for Umbraco CMS. It brings order management, discounts, payment integrations and multi-market selling into the backoffice, while leaving room for a tailored storefront.
We start with the customer journey and the work behind each order. Your catalogue, pricing, stock, fulfilment and customer service processes shape the implementation.
That makes platform selection a practical decision. We check product fit, integration needs and operating costs before committing to a build.
Designed for customers. Connected to your operations.
Storefront and checkout
Product discovery, useful content and clear purchase steps. We design and test the mobile experience alongside desktop, including forms, validation and accessibility.
Catalogue and content
Define where product information lives, who maintains it and how it reaches the storefront. Give editors reusable content patterns and clear ownership.
Payments and order flows
Select suitable providers and test successful payments, declined transactions, refunds and notifications. Make the path from checkout to an actionable order explicit.
Business system integrations
Scope connections to your ERP, CRM, stock, fulfilment or booking systems. Define data ownership, failure handling and how your team resolves exceptions.
Market requirements
Plan currencies, local content, tax and delivery rules around where you operate. Validate the configuration and buying journey for each launch market.
Migration and release
Map the content and data being moved, rehearse the release and test complete order journeys. Agree monitoring, training and responsibilities for the live store.
Helping ExpressTest scale a national service.
We connected customer booking journeys with testing operations and business systems on an Umbraco Commerce platform. The service supported more than £400m in revenue in its first 12 months, with delivery shaped around changing operational demands.
Start with the decisions that shape the build.
What are you selling?
Products, services or bookings each create different requirements. We map the customer journey and business rules before designing the store.
What needs to connect?
We identify systems, data flows and the people responsible for them. Integrations are scoped and tested as part of the buying journey.
What does launch need?
You get an implementation scope, dependencies, an estimate and a release plan, with licensing and ongoing responsibilities made clear.
Before we get started.
Is Umbraco Commerce included in the free CMS?
No. Umbraco Commerce is a separately licensed add-on. Your budget should cover the current Commerce licence, implementation, hosting, payment provider charges and ongoing maintenance. We scope these against your requirements before development begins.
Can you add commerce to an existing Umbraco website?
Yes, subject to a technical review. We check the CMS version, packages, content structure and hosting, then map the catalogue, checkout and operational requirements. Some websites need a CMS upgrade or wider changes before commerce can be added.
Should we choose Umbraco Commerce or Shopify?
The choice depends on how you sell and how much control you need over content, customer journeys and integrations. We assess your catalogue, operations, budget and internal capabilities before recommending a platform. An existing Umbraco website can be a useful starting point, but does not decide the answer on its own.
Can you help with an existing Vendr implementation?
Yes. We review the Vendr and CMS versions, payment providers, order data and custom code before planning the move to Umbraco Commerce. That work includes compatibility checks, a trial migration and end-to-end testing of payments and order processing.
Support for the next stage.
Need a new build or replatform?
Umbraco development
Plan, design and build your next website with an Umbraco Gold Partner.
Moving from another CMS?
Migrate to Umbraco
Plan your move to Umbraco, from content and integrations to testing and launch.
Already live and need support?
Umbraco maintenance
Keep your website dependable with ongoing support and improvements.
Running an old version?
Umbraco upgrades
Understand your options and plan a move to a supported version.
Talk to Absurd
Make the whole buying journey work.
Tell us what you sell, which systems you rely on and where your current experience falls short. We’ll help you define the right approach.