tado°, an innovative company specialising in home automation, faced a significant challenge with their website's architecture. The unique nature of their product lines were hindering customer navigation and product discovery.
Urgent action was needed to refine the user flow and content presentation. Failure to address these issues posed a risk to tado°'s market position and growth trajectory.
Absurd redesigned the UX and IA of the website using tado°'s existing components and templates to improve the user flows and therefore performance of the website.
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