CitySuites
We improved key customer journeys across booking and digital touchpoints, creating a smoother, more premium experience that better reflected the brand and its commercial goals.
Better journeys. Stronger digital experience.
UX/UI & experience design
UX/UI design that brings clarity to products, journeys and interfaces.
We help organisations create digital experiences that are easier to use, easier to build, and better aligned to what customers actually need. The outcome is clearer journeys, stronger interfaces, and more confident product decisions.
Trusted by
Research-led design decisions
Ground design direction in real behaviour, priorities, and evidence rather than assumption.
Joined-up UX and UI thinking
Shape journeys, interactions, and interfaces together so the experience works as a whole.
Design that supports delivery
Create outputs that help teams move faster with more confidence and less rework.
Design around real behaviour
Experience design that starts with understanding.
We look at how people move through your product, where they hesitate, and what stands in the way. Through research, journey mapping, and interface thinking, we help uncover what needs to change and why it matters.
From journeys to interfaces
Structured UX/UI design that helps teams move forward
We bring together UX strategy, interaction design, wireframing, prototyping, and UI direction to shape experiences people can actually use. From early concepts through to high-fidelity design, we focus on creating clarity for both users and delivery teams.
By working across research, design, and technology, we create interfaces that are not only well considered, but practical to deliver and evolve.
Why Absurd
Get the experience right before scaling the interface.
Teams often rush into screens before the experience is properly defined. We help align user needs, business goals and product constraints so design work has a stronger foundation and a clearer purpose.
Practical UX/UI design for complex digital products
One team across strategy, UX, UI, research, and engineering.
Designed for complex products, services, and digital platforms where clarity matters.
Comfortable working from discovery through to tested interface design and rollout.
Design decisions grounded in user needs, business goals, and technical reality.
Strong facilitation across stakeholders, helping teams align around the right problems.
UK-based team with experience delivering digital products used across multiple markets.
Selected work
UX/UI design grounded in real product delivery.
Our approach helps teams improve digital experiences with a clearer view of users, journeys, and the interface decisions that make the biggest difference.
Zuto
We redesigned onboarding and service interactions across digital and operational touchpoints, making the experience clearer, easier to navigate, and more effective for users.
Clearer onboarding. Less friction.
Entain PLC
We helped align cross-brand experience thinking across a large digital estate, creating more consistent journeys, patterns, and design decisions at scale.
Consistency at scale. Better design alignment.
“The best UX/UI work connects insight, interface and delivery from the start.”
Oli Taylor, Co-founder & Design Director
How we work
A UX/UI design approach that creates momentum.
01
Understand users and context
Use research, analytics, and stakeholder input to define what users need and where the experience is falling short.
02
Shape journeys and concepts
Map flows, test ideas, and bring direction into view before teams commit to delivery.
03
Design the interface
Create wireframes, prototypes, and visual design that balance usability, clarity, and brand expression.
04
Systemise for delivery
Translate design into patterns, priorities, and assets that help engineering teams build with confidence.
Start a conversation
Need UX/UI design support?
If you are improving an existing product, shaping a new interface, or trying to make journeys clearer for users, we can help you work out the right next move.
Contact channels
New business
newbusiness@thisisabsurd.comBest for UX, UI, prototype, and product design conversations.
Call us
+44 (0)161 399 2314Speak directly with the studio about your product or experience challenge.
Offices
Manchester, UK
Camellia House
Water Lane
Wilmslow
SK9 5BB
United Kingdom
Florida, US
2295 S. Hiawassee Rd
FL32835
United States