
Is Human-Centred Design Still Relevant in an AI World?
AI can design, build and optimise digital products at extraordinary speed. Are we still solving the right problems?
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Having spent nearly 15 years building websites for clients, you’d think that building a website for ourselves would be a simple job. The truth is that building your own agency website is probably one of the hardest projects you can take on, and I say that after doing it at 3 agencies.

A first-week reflection on joining Absurd as a UX/UI designer, from onboarding and team dynamics to early impressions of the work.

Absurd’s appointment as Umbro’s digital partner to redesign and rebuild umbro.com as a new global web platform.

A balanced view of remote work for agencies, from talent access and flexibility to the trade-offs around creativity, mentoring, and culture.

Takeaways from Collision Conference in Toronto, including what we learnt from voice, investment, and product conversations across the event.