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2 June 2026
Is A/B Testing Still Relevant in 2026?
In an era defined by AI-driven automation, predictive algorithms and hyper-personalised experiences, it’s fair to ask: do we still need A/B testing in 2026?
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We relaunched our website in 7 days!
Having spent nearly 15 years building websites for clients, you’d think that building a website for ourselves would be a simple job. The truth is that building your own agency website is probably one of the hardest projects you can take on, and I say that after doing it at 3 agencies.
17 July 2023Read article
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My first week at Absurd; Chloe Daly - UX/UI Designer
A first-week reflection on joining Absurd as a UX/UI designer, from onboarding and team dynamics to early impressions of the work.
15 September 2022Read article
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UMBRO appoints us to redesign and build umbro.com
Absurd’s appointment as Umbro’s digital partner to redesign and rebuild umbro.com as a new global web platform.
10 September 2020Read article
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Don't kill the office
A balanced view of remote work for agencies, from talent access and flexibility to the trade-offs around creativity, mentoring, and culture.
3 July 2020Read article
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Meanwhile in Toronto...
Takeaways from Collision Conference in Toronto, including what we learnt from voice, investment, and product conversations across the event.
27 May 2019Read article
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UpFront Conference 2019; what we learnt...
What our front-end team took away from UpFront Conference in Manchester, from tooling and performance to broader frontend thinking.
26 March 2019Read article