Latest
12 August 2026
Is Human-Centred Design Still Relevant in an AI World?
AI can design, build and optimise digital products at extraordinary speed. Are we still solving the right problems?
Read featured articleAround the studio
Insights
User testing - and how we deploy it at Absurd
User testing is one of those things everyone says they do. Far fewer do it properly.
27 April 2026Read article
Insights
The Value of UX in a world of “Vibe Coding”
AI-assisted development makes it easier than ever to ship quickly, but speed alone does not create clarity, usability, or trust. That is where UX still delivers its value.
26 April 2026Read article
Insights
Service Design in 2026: What Actually Matters Now
Service design has shifted. Not gradually, but fundamentally.
24 April 2026Read article
Insights
What good services really look like
A book review by Rach Garry, Designer at Absurd.
23 April 2026Read article
Insights
From guidelines to systems: why design systems are now essential
Design systems have evolved from brand guidelines and style guides into a practical foundation for consistency, scalability, and faster collaboration across modern product teams.
1 April 2026Read article
Insights
Why your website isn't converting
Low conversion rates are rarely just a traffic problem. More often, they come from friction, cognitive load, and a lack of alignment between what users need and what the website presents.
31 March 2026Read article