Latest
27 August 2026
Why last quarter keeps winning next quarter’s budget
Media plans are built to optimise what is already visible. The harder, and potentially more valuable, question is what happens next.
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Insights
Is A/B Testing Still Relevant in 2026?
In an era defined by AI-driven automation, predictive algorithms and hyper-personalised experiences, it’s fair to ask: do we still need A/B testing in 2026?
2 June 2026Read article
Insights
User testing - and how we deploy it at Absurd
User testing is one of those things everyone says they do. Far fewer do it properly.
27 April 2026Read article
Insights
The Value of UX in a world of “Vibe Coding”
AI-assisted development makes it easier than ever to ship quickly, but speed alone does not create clarity, usability, or trust. That is where UX still delivers its value.
26 April 2026Read article
Insights
Service Design in 2026: What Actually Matters Now
Service design has shifted. Not gradually, but fundamentally.
24 April 2026Read article
Insights
What good services really look like
A book review by Rach Garry, Designer at Absurd.
23 April 2026Read article
Insights
From guidelines to systems: why design systems are now essential
Design systems have evolved from brand guidelines and style guides into a practical foundation for consistency, scalability, and faster collaboration across modern product teams.
1 April 2026Read article