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2 June 2026
Is A/B Testing Still Relevant in 2026?
In an era defined by AI-driven automation, predictive algorithms and hyper-personalised experiences, it’s fair to ask: do we still need A/B testing in 2026?
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0.1 second improvement in your website's loading time can boost conversions by 8%
Why small gains in page speed can have outsized effects on conversion, and which optimisation tactics matter most for sustained website performance.
21 November 2023Read article
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What is Web 3.0?
A simple introduction to Web 3.0, how it differs from earlier versions of the web, and why the idea matters.
2 October 2023Read article
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Machine Learning & AI Libraries; Getting Started
An introduction to machine learning and AI libraries, with a practical look at the tools that help developers start building useful models.
21 August 2023Read article
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Why is GA4 so slow?
Why GA4 often feels slow in practice, what is driving that experience, and what teams should understand before relying on it day to day.
27 July 2023Read article
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What it means to be a Technical SEO Partner
What technical SEO really involves, from crawlability and indexation to the broader role of an effective SEO partner.
10 July 2023Read article
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From Web to Mobile, Mastering Cross-Platform App Development
Five lessons from moving from React on the web to cross-platform mobile app development, covering framework choice, Expo, performance, and deployment.
7 June 2023Read article