AI-assisted development makes it easier than ever to ship quickly, but speed alone does not create clarity, usability, or trust. That is where UX still delivers its value.
Service design has shifted. Not gradually, but fundamentally.
A book review by Rach Garry, Designer at Absurd.
Design systems have evolved from brand guidelines and style guides into a practical foundation for consistency, scalability, and faster collaboration across modern product teams.
Low conversion rates are rarely just a traffic problem. More often, they come from friction, cognitive load, and a lack of alignment between what users need and what the website presents.
Poor UX does more than reduce conversion. It increases inefficiency, weakens trust, adds internal friction, and quietly limits an organisation’s ability to grow with confidence.
