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2 June 2026
Is A/B Testing Still Relevant in 2026?
In an era defined by AI-driven automation, predictive algorithms and hyper-personalised experiences, it’s fair to ask: do we still need A/B testing in 2026?
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Service Design for cross-channel retail: Creating better retail experiences
How service design helps retailers create stronger cross-channel experiences by aligning customer needs, operations, and digital touchpoints.
7 June 2023Read article
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The key to managing complexity in distributed teams
Lessons from the pandemic on how distributed teams can collaborate better, stay aligned, and manage complexity without losing agility.
7 June 2023Read article
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Unlocking CRM Success: The Key Factors and How Absurd Can Help
The core factors that make CRM programmes succeed, from process and adoption to the strategic decisions that shape long-term value.
31 March 2023Read article
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Discover the latest SEO trends for 2023 for marketers and businesses
A practical summary of the SEO trends shaping 2023, from more useful search results to the technical and content shifts marketers should watch.
6 January 2023Read article
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The cost of misunderstanding your customer culture
Why cultural understanding matters in research and design, especially for organisations expanding into new markets.
6 October 2022Read article
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How Covid-19 has impacted the B2B sales process … and what you can do about it
How Covid-19 reshaped the B2B sales process, and what teams can do to better understand changing audience behaviour and rebuild engagement.
7 September 2022Read article