Latest
2 June 2026
Is A/B Testing Still Relevant in 2026?
In an era defined by AI-driven automation, predictive algorithms and hyper-personalised experiences, it’s fair to ask: do we still need A/B testing in 2026?
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Insights
Proof of Concepts and Prototypes in Product Design
Why prototypes and proof-of-concepts help teams explore new product ideas, reduce risk, and make better decisions before full delivery.
6 September 2022Read article
Insights
It’s back to (language) school for Absurd
How Absurd helped Institut Francais expand online learning and improve the customer experience across its public-facing digital touchpoints.
25 March 2021Read article
Insights
It’s a Marathon Not A Sprint – debunking common myths around Design Sprints
A clearer look at common design sprint myths, what the process is actually for, and where it fits inside broader service and product work.
10 November 2020Read article
Insights
Luxury aparthotel introduces contactless concierge as part of post-lockdown digital strategy
How CitySuites introduced contactless concierge and digital-first guest services to support post-lockdown operations and customer experience.
10 August 2020Read article
Insights
Have you lost your voice?
Where voice interfaces fit after the pandemic, and why they still matter when they solve real engagement and service problems.
20 July 2020Read article
Insights
Selfishness is still stifling success
Why siloed thinking still blocks digital transformation, and how service design helps organisations solve shared problems more effectively.
14 July 2020Read article