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27 August 2026
Why last quarter keeps winning next quarter’s budget
Media plans are built to optimise what is already visible. The harder, and potentially more valuable, question is what happens next.
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Insights
How Covid-19 has impacted the B2B sales process … and what you can do about it
How Covid-19 reshaped the B2B sales process, and what teams can do to better understand changing audience behaviour and rebuild engagement.
7 September 2022Read article
Insights
Proof of Concepts and Prototypes in Product Design
Why prototypes and proof-of-concepts help teams explore new product ideas, reduce risk, and make better decisions before full delivery.
6 September 2022Read article
Insights
It’s back to (language) school for Absurd
How Absurd helped Institut Francais expand online learning and improve the customer experience across its public-facing digital touchpoints.
25 March 2021Read article
Insights
It’s a Marathon Not A Sprint – debunking common myths around Design Sprints
A clearer look at common design sprint myths, what the process is actually for, and where it fits inside broader service and product work.
10 November 2020Read article
Insights
Luxury aparthotel introduces contactless concierge as part of post-lockdown digital strategy
How CitySuites introduced contactless concierge and digital-first guest services to support post-lockdown operations and customer experience.
10 August 2020Read article
Insights
Have you lost your voice?
Where voice interfaces fit after the pandemic, and why they still matter when they solve real engagement and service problems.
20 July 2020Read article