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2 June 2026
Is A/B Testing Still Relevant in 2026?
In an era defined by AI-driven automation, predictive algorithms and hyper-personalised experiences, it’s fair to ask: do we still need A/B testing in 2026?
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Insights
Why we think the correct use of the term Service Design is so important
Why service design is more than a fashionable label, and how its methods help organisations solve real business problems.
23 June 2020Read article
Insights
Running an effective pitch process
What makes a pitch process genuinely effective, from the brief and chemistry to the conditions agencies need to do their best work.
4 December 2019Read article
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Where have the humans gone?
Why human interaction still matters in customer experience, even as more services become digital and automated.
13 June 2019Read article
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Our work expands to Oz where we will create a new employee wellbeing platform
Why Absurd’s work in Australia matters, and what the new employee wellbeing platform with Prosper Ex is designed to achieve.
19 March 2019Read article
Insights
Designing for Chatbots - Usefulness, Principles & More
A practical look at when chatbots are genuinely useful, what they should help users do, and the design principles that make them effective.
1 February 2019Read article
Insights
Is the Progressive Web App here to stay?
An exploration of where progressive web apps still create value, how they compare with native apps, and when they are the right choice.
31 October 2018Read article